Three questions to our favorite agency Snask on the occasion of the book release:
If your book were a cocktail at a dive bar, what would it be called, and what questionable ingredients would it include?
It would be called Pink Riot Fence and the questionable ingredient would be Rebel Juice.
In the spirit of your philosophy “Make Enemies & Gain Fans,” what’s the most bizarre piece of hate mail you’ve ever received, and how did it secretly inspire you?
It was from a legendary old white conservative man(really?) who founded the sailing(really?) competition Volvo Ocean Race and was best friend with the Swedish King(really?). He wrote us that the name Snask was disgusting and that he had looked up the meaning(even though he’s Swedish) in his 24 book encyclopedia(as if he weren’t already obsolete before) and it said it meant; filth, gossip and candy. He wrote that it was highly inappropriate for us to work with on a project with the French Institute of culture because we were vulgar(Sartre anyone?) and had said the word “fuck” 23 times in a lecture that he had seen online(Creative Mornings Stockholm). It really inspired us to keep fighting our biggest enemy, old conservative men.
Imagine your book falls into the hands of an alien civilization—what is the first thing they’d misunderstand, and how would it lead to intergalactic chaos or peace?
It would be amazing and problematic. Mostly problematic because our own species has built a world based on fear and inequality. So no matter the nature of the aliens, we would probably strike first. And so we would be quickly annihilated by neon silver platinum electric rabbits. The misunderstanding could only be that they would incorrectly believe that Erik actually won and came first in the Stockholm half marathon and that he was bleeding on his thighs because of his sado masochism.
Thanks for the interview!
MAKE ENEMIES & GAIN FANS
Softcover mit Rainbowfolie und Prägung
6 Farbendruck
228 Seiten
16,5 × 23 cm
ISBN 978-3-96395-043-8
